Virtual marketplaces within metaverses allow users to purchase digital goods, such as virtual real estate, clothing for avatars, and NFTs (non-fungible tokens). Businesses are using VR platforms to set up virtual showrooms where customers can interact with products before buying them.
Brands like Nike and Gucci have already launched VR-based shopping experiences, offering users unique and immersive ways to engage with their products. The future of e-commerce will likely involve deeper integration with VR, allowing seamless shopping across virtual worlds.